Amsterdam · De Pijp
Heineken Experience
A self-guided walk through the old Heineken brewery with tasting rooms and interactive displays. The brewery says the tour takes 1.5 to 2 hours.
- 2 h
- €24.95
- Booking advised
- De Pijp
Data checked on October 4, 2026
The Heineken Experience is in the company's oldest brewery in De Pijp, built in 1867, which stopped brewing in 1988. The self-guided tour runs through the old building with exhibits on the ingredients, the brewing process and the history of the brand. You move at your own pace once you enter, and the tour ends in a tasting area. Children are not allowed, and the minimum age is 18.
What to look for
- Interactive exhibits on the brewing process
- The old brewery building from 1867
- The tasting rooms at the end of the tour
- The rooftop, with the Rooftop ticket
Opening hours
| Monday | 10:30 am–7:30 pm | last entry 5:15 pm |
|---|---|---|
| Tuesday | 10:30 am–7:30 pm | last entry 5:15 pm |
| Wednesday | 10:30 am–7:30 pm | last entry 5:15 pm |
| Thursday | 10:30 am–7:30 pm | last entry 5:15 pm |
| Friday | 10:30 am–9:00 pm | last entry 6:45 pm |
| Saturday | 10:30 am–9:00 pm | last entry 6:45 pm |
| Sunday | 10:30 am–7:30 pm | last entry 5:15 pm |
Monday to Thursday and Sunday 10:30 to 19:30, Friday and Saturday 10:30 to 21:00. Last entry is 2 hours 15 minutes before closing. Hours can vary on public holidays.
Source: Heineken Experience, checked October 4, 2026
Tickets and booking
Adult ticket €24.95. The standard tour includes one beer. A ticket with rooftop access and a guided VIP tour cost more.
Tickets are timed. Slots fill quickly at weekends and from April to October, so book online in advance. Walk-up tickets are limited.
Getting there
Metro 52 to De Pijp and then about a ten minute walk, or take a tram along the Stadhouderskade next to the building.
Tip
Choose an early slot to avoid a queue at the start.